Your website was probably the best in its field when it was launched a few years ago. But with the internet always evolving and new websites on the World Wide Web everyday, it might be about time to give your website a lifting (web redesign) rather than getting a whole new website.
Web redesign is not compulsory but if you want to stay ahead in the race, giving your website a new look along with new functions can prove very fruitful for your business.
How to know if your website needs a new look?
As I stated above, web redesign is not necessary and you are probably thinking same. Go to your website and visit it just like one of your customers would. Is there anything that you want changed? Or better yet; go to a competitor website and compare it to yours. Also a good idea is to get your actual users involved. Ask them for feedback, this will help you determine what will work and what not.
The good thing about choosing to get your website redesigned rather than getting a whole new website;
- It's cost effective. You will not have to get the actual services and functions coded again.
- It will take less time. You will just need to tell your web design firm what you want to add to the website without having to design a website from scratch.
Know that changing colors alone is not a website redesign and this alone might not be enough if you seriously want to improve your website overall. To improve your website requires more than that. Do not forget to include all the features that were not possible to add in the original website. The thing is to stay ahead of the race.