Technologies change. A sought after laptop in the early half of the decade will not even raise eyebrows today. The world has moved on very fast to hand held devices like mobiles and tablets. It is but natural that website design should also adapt to this change in trend. The answer lies in designing responsive websites. A present day website is able to adapt to both desktop and mobile ecosystems with minimal effort. It is however difficult to design a website separately for every new device which hits the stand. A better way is to identify the features which you want to be available across all the platforms, say a shopping cart or a secure sign and so on.
The website should then be designed in a way that it retains its original elements while adapting to the changing platforms. Images are a good place to begin with when we are talking about responsive web images. A picture heavy website may find it difficult to fit perfectly on a smaller screen. Any attempt to do so may result in blurred images. The trick lies in writing codes which accommodates images of different sizes. A proactive approach will ensure that the images are compatible with different screen sizes. Clicking on an image or text is also a problem area on mobile devices and can even test Olympic level shooters! A users will find it easier to click on a image only if it is of a suitable size. A responsive website could aim at increasing the clickable area of links on smaller screens.
Another way of enhancing a website performance on smaller screen is to selectively show or hide elements that might enhance a page navigation. Another aspect of designing responsive web sites is reducing the page load times. Websites with a lot of text and images on them can take a lot of time to upload on these devices. Having a smart website with precise content will help in uploading the websites faster. It will also increase the traffic on the website and make navigation easy. Responsive websites are here to stay. With m-commerce (mobile commerce) acquiring growing importance, a digital media presence cannot be ignored any longer. Web designers should look into new ways to make smarter websites which can adapt to a wide spectrum of devices. This is the only way to be ready for surprises thrown up by the future.